Tim Kaeding talks about Mother Denim
‘Our jeans look like jeans, but they don’t feel like jeans, they’re extremely soft’
The worst thing of an average tight jeans is the sagging effect: the jeans ‘grows’ half a size or even a whole size. So, the least to expect from an expensive, high quality jeans is that it should keep a perfect fit after wearing it for a few hours or even a few days. Mother Denim is one of those brands that promises to live up to this need for quality in women’s jeans.
Tim Kaeding, former creative director for 7 For All Mankind and Lela Tillem, former president of sales and marketing at Citizens of Humanity launched their brand Mother Denim in Spring/Summer 2010. Their mission: “To break the barriers of what people have come to expect of average mainstream denim companies.” The brand promises to make legs and bums the centre of attention, and not just for the first few hours. The fabrics are of a high quality and are soft and luxurious like cashmere. Denims also feature stretch for a comfortable, hugging feel. Mother offers interesting interpretations from vintage models, like flared legs, bell bottoms and even a super feminine ankle length denim skirt.
This article for Style in Progress (#1 2012) is a short interview with Tim Kaeding about their mission with ‘Mother’
Published in Style in Progress #1-2012//© Miranda Writes//